Facebook is converting all profiles and business pages over to the timeline layout as this is written, so your business page will soon be without a cover if you don’t create one. To get the most out of your new profile, you’ll want a custom cover to carry your business brand even more firmly over to its Facebook profile page. Here’s how the cover feature works and how to get the most out of it.
First, the rules:
- The output cover size is 850px x 315px.
- If you try to upload an image that’s narrower than 399px, Facebook won’t take it. You’ll get an error saying so.
- If you upload a portrait shaped image 399px+ wide, Facebook will resize it to fit for width, then let you scroll up or down the image to show just a portion.
- If you upload a landscape image 399px+wide, same thing.
- If you upload any image that’s 399px+ wide, but shorter than 315px, Facebook will resize it to 315px high and chop the right side off.
The Best Approach
Create an image 850px x 315px to start with. It will reduce blurring and you can control the look. Remember that a portion of your profile image 130px by 75px will lay on top of the the cover approx. 25px from the left bottom corner. You can’t change this. The design of your cover will have to make allowances for it.
Your business profile picture is probably your logo, so no reason to duplicate that in the cover. My approach was to use my website background image as the background for the cover to maintain the look. I also used some static images I already use in my site.
Basic stuff like your mission statement is probably a good conservative choice for the copy, but you could push the envelope with some better marketing jazz to spark it up. No sales pitches or specials though, or Facebook will yank it. They want you to buy ads after all.
Save the image as a high res jpg or png. Facebook is going to optimize it, so start with a really crisp image so it won’t get blurry.
When adding text over the background image, don’t forget that contrast is really important. This demo shows the placement, but the contrast could be better.
You can always change it, so if after you’ve uploaded it, you find something to change, just upload a new one.
Good luck with your new business profile page cover!